We’ve written about email marketing already a couple of times before, and by now you should know the importance of email marketing for your organisation. Email is the unsung hero of the marketing world. It is the most important marketing channel you and your organisation should focus on.
Well, let’s look at alternative channels like your Social Media profiles. How many followers do you have on the Facebook of your organisation? And when you post something how many people see that post organically, without you spending advertising budget on it?
Sure there are ways to get better engagement with your audience on Facebook, but in the end having even 10% or 20% of your fans engaged with your content without spending a dime on it, is impossible nowadays.