They say you don’t need to push people where you need to be, you have to meet them where they are. That pretty much sums up any form of marketing. But as true as that may be, we all know it’s easier said than done.
As of 2021, there are more than 31 million YouTube channels and counting. If we consider successful YouTube channels as ones that have 100,000+ subscribers, then you’re only left with 230,000 YouTube channels. To put it in perspective, that’s a 0.007% success rate.