So first off, there are some crucial elements for video ranking success. Now video ranking success, what do we mean by that? We mean if you perform a search query in YouTube for a specific keyword, and not necessarily a branded one, what are the things that will come up? So sort of like the same thing we talk about when we talk about Google success ranking factors, these are success factors for YouTube. That doesn’t necessarily mean that these are the things that will get you the most possible views. In fact, some of them work the other way.