With more than one billion users—or nearly one-third of all internet users—YouTube is a cultural (and marketing) force to be reckoned with.
Each day YouTubers watch a billion hours of video. And it’s not just cat videos getting all the attention. According to GlobalWebIndex, one in four YouTubers surveyed had watched a branded video in the previous month.
So if your brand is using YouTube as part of your social media strategy, how do you increase your chances of getting your videos seen?
Step one is understanding the YouTube algorithm.