YouTube is more than just a video-sharing platform. It’s the second most popular website after Google and boasts an impressive 2 billion users every month. If YouTube ads aren’t part of your marketing strategy, you need to put them on your radar because you’re missing out on a huge market.
YouTube’s exposure, engagement, and versatility make it a great fit for small businesses. Here are a few reasons:
- A mind-blowing 90% of global shoppers say they’ve discovered new products or brands on YouTube. The marketing potential alone makes this platform worth checking out.
- About 70% of people say they’ve bought a product after seeing it on YouTube. Over the years, businesses have gotten creative to meet consumer needs and advertise products in new ways.
- Ninety-six percent of people have watched an explainer video to learn more about a service or product. Instructional how-to videos are another great way to create useful, engaging content while demonstrating a product.