You’ve spent months perfecting the script, storyboarding, finding the right talent, shooting, and editing. The end result? A blockbuster brand or product video.
With all that time invested, you can’t stop at just embedding the video on a homepage or sharing it on social media and hoping someone watches.
While great content is bound to be found, it’s also important to be proactive about gaining the attention of and educating prospects and those unfamiliar with your brand. Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you’ve produced. And with new formats and tracking capabilities, you can also use this information to report on its ROI.