Youth League Marketing Is a Bigger Opportunity than the Super Bowl

On the first Sunday of every February, American tradition puts millions of us on the couch watching the nation’s top athletes battle for glory while we binge-eat chicken wings and get excited about being served ads. For this reason, most everyone in advertising has dreamed of marketing their brand at the premier advertising event of the year: the Super Bowl.

Strangely, few major brands take advantage of the lucrative, more accessible sports marketing opportunities available at local youth leagues. While small, youth league marketing sponsorships exist across the nation and can make a big impact when executed at scale.

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