Growth hacking growth hacks sounds smart. Sounds sophisticated. Sounds edgy.
Sounds like a fundable idea in an Emerald City that’s home to the most advanced companies in the world, yet can’t figure out how to keep human feces off the street or build a skyscraper that doesn’t sink. (Ahh, paradise.)
Trouble is that your data is bullshit. Not some of the time. But most of the time.
Statistics lie. Data lies.