Your Data-Driven Marketing is Bullshit. Here’s Why

Growth hacking growth hacks sounds smart. Sounds sophisticated. Sounds edgy.

Sounds like a fundable idea in an Emerald City that’s home to the most advanced companies in the world, yet can’t figure out how to keep human feces off the street or build a skyscraper that doesn’t sink. (Ahh, paradise.)

Trouble is that your data is bullshit. Not some of the time. But most of the time.

Statistics lie. Data lies.

Read Full Article>>>

You may also like