Your Cheat Sheet for Posting GIFs on Instagram

GIFs are fun, digestible, and, most importantly, relatable — that’s why everybody loves them and shares them on social media so much.

And since Instagram is the top social media platform for visual content, your followers expect your brand to post more compelling content than the photos of your company’s complimentary lunch each week.

Your audience want to feel something when they scroll through Instagram, and GIFs can forge that emotional connection with them.

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