Your business can’t beat Amazon—but there’s a way to coexist

Amazon took all the friction out of retail, and then some. It used to be that if you wanted to buy something, you had to get up from your chair, walk out your door, go find it, buy it, and then bring it back home. These days, you don’t even have to stand up, and the thing you want will be at your door a day or two later.

Pretty much everyone who sells anything online is chasing Amazon’s tail in one way or another, the result of which is that the time we used to spend finding and acquiring the material things we want or need is now ours to do with as we wish.

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