Yes, You Should Talk About Your Competitors

Podia is a platform where you can sell online courses, memberships, webinars, and downloads. Their willingness to acknowledge their competitors is pretty rare. Their decision to encourage direct comparison is rarer still.

For many companies, “competitor” is a dirty word—they’d rather avoid the issue entirely. But as Len Markidan, Podia’s CMO, explains, he’s just acknowledging reality:

“It’s no secret that people shop around. It’s not uncommon for creators to look at 4+ platforms before choosing Podia. Pretending that this behavior doesn’t exist just makes it harder for people to come to a decision.”

Potential customers are weighing the pros and cons of Podia and its competitors day in, day out. Your product is subject to the same scrutiny.

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