Help wants to help its users make better decisions about the places they’re looking up and is rolling out a new feature today that will alert people if a business has been associated with “egregious, racially-charged actions.” These labels will be added to pages that see a rise in reviews based on what people have seen in the news or social media rather than first-hand experiences.
Yelp will also include a link to an article explaining more about the incident that caused the business to catch attention for racist conduct. The labels don’t just tell you about places accused of racism — they’ll also alert you to those who were victims of it.