WTF is Strategy?

“Strategy” — one of those words folks like to throw around to sound important. “We need a strategy…” or “what’s the strategy?” an executive may say. Everyone in the room nods in agreement. “Yeah, we need a better strategy.” Except half the room can’t describe what strategy is or how to get one.

Jokes aside, strategy is in fact very important.

For those who don’t constantly think about it or haven’t been exposed to a lot of it, strategy can often be confusing at best and intimidating at worst. Due to its abstract nature, strategy is also difficult to teach and impart on others.

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