WTF is … crowdfunding?

You can’t swing a lightly inebriated jaguar by its tail without hitting half a dozen crowdfunding campaigns these days. Looking at some campaigns, it seems like it could be the ultimate get rich quick scheme: you dream up a harebrained idea, create a pretty video and BOOM. Make it rain. Except running a successful Kickstarter or Indiegogo campaign is a lot more complicated than that. In this video, we take a closer look at some of the common pitfalls.

Creating a campaign is only part of the battle – pressing the big red “go live” button is the culmination of a lot of work, but what not a lot of people realize, is that creating the campaign is only the start of a long process. In a way, crowdfunding campaigns are mini-startups in their own right.

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        Photo credit: stevendepolo via Visual hunt / CC BY

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