You can’t swing a lightly inebriated jaguar by its tail without hitting half a dozen crowdfunding campaigns these days. Looking at some campaigns, it seems like it could be the ultimate get rich quick scheme: you dream up a harebrained idea, create a pretty video and BOOM. Make it rain. Except running a successful Kickstarter or Indiegogo campaign is a lot more complicated than that. In this video, we take a closer look at some of the common pitfalls.
Creating a campaign is only part of the battle – pressing the big red “go live” button is the culmination of a lot of work, but what not a lot of people realize, is that creating the campaign is only the start of a long process. In a way, crowdfunding campaigns are mini-startups in their own right.
Photo credit: stevendepolo via Visual hunt / CC BY