Are you debating if you should create your own content or if hiring a professional is a better choice? Keep reading to learn the pros and cons of both options.
Content is king when it comes to making your website stand out from all the competition. There were more than 320 million North Americans online as of June 2017, so providing relevant content to your target market raises your site above the noise.
Content marketing has an immediate impact on the impression your website makes during the 10 seconds you have to grab the visitor. A site rich in information that can solve your audience’s immediate problems lends authority to your brand. Content sells your products; 81 percent of internet shoppers research online before making major purchases, and you want to be there when they make that decision.