Creating a good-looking website without extensive web development experience is much easier today than it’s ever been, thanks in part to site builders and content management systems (CMS)—platforms that offer the ability to design, update, and customize sites with little to no coding required.
What you get in ease of setup, however, you do tend to lose in customization and flexibility. That’s why businesses who want both sides of the coin tend to look at WordPress, and invest in extending the open-source platform with a developer’s help. For advanced functionality, the sky’s the limit with WordPress. However, for individuals with zero technical knowledge who need less complicated requirements from their site (and something fast and on a budget), it’s not uncommon to turn to click-and-create website builders like Squarespace, Wix, and Weebly.