You Won’t Believe What Facebook Is Doing To Clickbait

Titles like this one? They’re likely getting the ax soon.

Back in 2014, Facebook first announced that they would be cracking down on clickbait. Then again with another update this past August. Now, Facebook is back with an even bigger update.

The initial update to the News Feed algorithm helped the team identify Pages that regularly shared clickbait content or links to clickbait. These Pages would be penalized by having their overall organic reach limited.

With the new update, the screening gets more targeted. Each individual post will now be screened for clickbait and reach will be limited accordingly.

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