Wix and Google announced an expanded partnership that integrates Google My Business (GMB) directly within Wix. Businesses can now access GMB data, customer interactions and manage their profile directly from Wix.
The value proposition in a service like Wix is that they take handle the technical side of an online presence. Things like search engine optimization (SEO) and structured data are taken care of by Wix. Wix also provides marketing tools that help small businesses succeed. This allows businesses to focus on doing what they do best.