Gaining exposure, clients, long-term customers, and new business is always on a small business owner’s mind. In fact, those key issues are elements that can make or break some small businesses financially. Another financial consideration for many small business owners lies in the space of paid ads. Paid ads are becoming more and more evolved with new social media platforms, increasing search engine platforms, all with various budgets and customer reach promises. Many business owners find themselves asking if paid ads will even work for them, should they consider the investment. In this post, we will review the top 5 questions each small business owner should consider asking when deciding to implement a paid adverting marketing campaign. Let’s get started!