In August 2015, I was hired to lead marketing and content for Sumo. At the time, the blog was getting ~5,000 visitors a month, mostly from a couple posts being sent to the email list. Over the next 8 months, I grew it to over 170,000 monthly visitors, before my time there ended.
Since then, I’ve refined the core of the strategy I used there, and have been helping other companies implement similar systems. I worked with Patreon to take their monthly blog readers from 67k to 103k in 3 months, the Kettle and Fire blog from 22k to 50k in 3 months, and this site has grown to over 300,000 monthly readers in the last year.