Why Your Marketing Campaigns Must be Centered on Content Going Forward

The coronavirus outbreak challenged and shook the fundamentals of business practices and functions. Marketing, which is at the center of managing growth and revenue, has mostly felt the brunt — and is thus expected to scramble for newer ways to connect with and convert prospects.

Based on the changes we have to adopt in the new normal, it’s expected that content will play a pivotal role and emerge as the most important lever for any marketing campaign. In the pre-Covid world, your marketing campaigns revolved around content, even when you had to employ experiential or influencer marketing.

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