You’ve done your keyword research. You’ve ensured your keywords are distributed throughout your website and your content. And your hard work has paid off: you’ve achieved the top ranking on Google’s search engine results page (SERP)! You’re riding high on your achievement, and then, all of a sudden, your Google ranking has dropped.
You want to know why that’s happened. Google’s John Mueller recently shared his thoughts on the subject. Read on to see what he had to say about what can cause your Google ranking to keep changing and five aspects of your website to check to try to prevent your Google ranking from dropping suddenly.