Online videos are so ubiquitous today that customers are only shocked when you don’t use them.
If your homepage lacks an explainer video, it leaves visitors clicking the images in confusion, like this toddler trying to swipe pictures in a magazine, thinking it’s an iPad.
It’s the same story in your social media posts, search results, product pages, landing pages, emails, and ads. But even companies that are snatching up video content faster than a pack of Black Friday shoppers are finding that they still have a very big problem.
