Why You Should Be Adding Microsoft Advertising to Your eCommerce Marketing Strategy

If you’re putting off investing in Microsoft Advertising, you’re missing out on valuable reach for your eCommerce brand. It accounts for a 13.5% PC market share with an average of 13.9 billion searches per month, over half of which are specifically related to product searches.

Microsoft Advertising should definitely play a role in your overall PPC strategy.

Formally known as Bing Ads, well-optimized eCommerce Microsoft ads drive additional high-quality traffic – with higher buying power – to your store for less. Although it’s less dominant than Google, Microsoft Bing Ads, along with partner sites and third-party devices, fills marketing gaps to create a robust, well-covered marketing plan.

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