Why You Should Adopt the Maverick Principles for Social Media

What are the Maverick principles? Maverick is an acronym that stands for Momentum, Audience, Value, Enjoyment, Relationship, Improvement, Consistency, and Kindness that was coined by Franziska Iseli in her book Social Media for Small Business. The Maverick principles are the basis of how small businesses need to approach all of their social media activities.

“Social Media” is one of those terms that has evolved. In the beginning, it was never designed for marketing. It was a way of sharing experiences and commenting on other people’s experiences. Keyword being “commenting.” I once heard someone say that social media has become today what you might call Narcissistic Media.

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