Why you need a strategy-first approach to SEO

If you don’t know where you’re going, don’t complain about where you end up.

This is something a mentor of mine has told me a few times. It’s a lesson that applies equally to business, life and SEO.

Let’s set the scene. We’ve all been there. That client meeting where you’ve done a great job; showed them you’ve fixed 983 issues, gained rankings for 102 keywords, secured 52 links etc. All to get asked “so what”?

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