Why White Hat SEO is No Longer a Thing

Some in the SEO industry promote themselves as white hat. It means they are ethical. Those same SEOs posit that black hat SEOs are the bad guys. Turns out that black and white hat thing is not as black and white as we’ve been led to believe.

The following are seven commonly held ideas about black hat SEO and surprising facts that show how much white hat and black hat SEO have in common.

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