Earlier this week, we made the decision to stop publishing three weekly shows on Facebook. I’d like to share some important marketing lessons we discovered and a resource I think you’ll enjoy.
Here’s why we killed two shows and moved a third one over to YouTube.
All of our analysis showed that people are NOT watching video on Facebook. Especially if it’s longer than about a minute or two.
Why? Facebook is a highway and no one stops to watch video (at least for us.) Instead, they scroll.
However, YouTube is where people prefer to watch videos that are longer than a few minutes.