Why We Abandoned Facebook Video

Earlier this week, we made the decision to stop publishing three weekly shows on Facebook. I’d like to share some important marketing lessons we discovered and a resource I think you’ll enjoy.

Here’s why we killed two shows and moved a third one over to YouTube.

All of our analysis showed that people are NOT watching video on Facebook. Especially if it’s longer than about a minute or two.

Why? Facebook is a highway and no one stops to watch video (at least for us.) Instead, they scroll.

However, YouTube is where people prefer to watch videos that are longer than a few minutes.

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