As search engines move toward voice search, mobile personal assistants adoption is growing at a fast rate. While the transition is already happening, there is another interesting phenomenon to notice. The SERP has changed substantially in the last couple of years.
As Google rolls out new features that appear on the “above the fold” (featured snippets, knowledge panels and featured snippets filter bubbles) those allow us to understand how voice search might look like.
In this article, we’ll focus mainly on the knowledge panel, why it is critical and how you can get it too.