99Design defines digital branding as, ‘how you design and build your brand online through websites, apps, social media, video and more.’
ContentRefined defines it as, ‘a term that’s used rather loosely to describe all the different ways in which a business draws in its customers online.’
WebsiteProfs, being a web design company, defines branding, as, ‘It’s a well-planned & professionally
developed web presence that reflects your business vision & mission.’
These are actually good definitions of digital branding, but they talk of tools and ways, instead of the activity itself.