Pillar pages are capable of providing a comprehensive take on a subject and assist users with effortlessly finding the information they require. While other factors can also affect page rank, having optimized and organized content can have a satisfying experience in getting users onto your website in the first place, and ensuring they stay around for a longer time. That can eventually lead to them being sold on your product or services.
Every year Google manages to update its search algorithm to a whole new level. Each update manages to increase the way people can find content online on subjects that may interest them.