Advertising and consumer reach made a permanent shift in 2020. The normal methods for reaching consumers had to pivot to meet consumers where they were, which was at home and online.
So how did this change marketing strategies?
Last year, the number of people who used social media passed the 3.8 billion mark. TikTok took the social media world by storm with virtual crowds of new users signing up and time spent on the platform growing significantly. The way people interacted with social media became more involved, as video and Instagram story usage increased, helping people share their day-to-day moments.