How’s your TV watch time been? Don’t sugarcoat it – you know it’s been more than usual. With nothing to go out and do and all the reasons in the world to stay home, our TVs have kept us more engaged than ever. As entrepreneurs are constantly looking for opportunities in the midst of confusion and crazy times, some have been taking full advantage of the surge in TV watch hours.
To those fairly new in PR, landing a segment on prime time television seems near impossible. But, it’s actually not as hard as we think it to be, and current times make it even easier to land a prime time spot when views will be high.