Why Content Marketing Works for Me and Not You

It’s funny, when I meet people who are leveraging content marketing, they always tell me one of two things…

Either they can’t figure out how to generate traffic (no matter how many blog posts they publish)…

OR

They’ve figured out how to generate more traffic, but the traffic hasn’t turned into any sales or new customers and they can’t figure out why.

Now, I know what you are thinking… there are so many companies that make millions from content marketing that there must be a way to make it work.

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