We are in a recession.
During a recession, companies rethink their budgets.
Every organization is looking for ways to spend less money, and to spend the money they have more efficiently.
History is repeating itself for many in the search engine marketing industry.
As the economy worsens, companies look to search engine marketing as a trackable, efficient, and relatively reliable way to generate revenue.
But there is a dark side to the search engine marketing world.