Why Brands Are Turning to Influencers During Covid-19

Social media influencers use perfectly styled images to generate sales for brands in almost every vertical. The images they post often depict an idealized version of reality, with beautiful people and beautiful backgrounds used to put the products they’re promoting in the best possible light. So what happens in a pandemic, when people across the globe are suffering and the majority of states are issuing stay-at-home orders to residents?

For many influencers and brands, now is the time to pivot.

Brands are on delicate ground as they look for ways to promote their non-essential products during the pandemic.

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