Why (almost) everything you knew about Google CTR is no longer valid

We’ve analysed over 80 million keywords and billions of search results in order to better understand clickrates in Google Search. We were as surprised as you are going to be in a moment. Throw your outdated knowledge about CTRs away and let’s start from scratch.

The Google CTR (Click-through rate, or clickrate) shows you how many people click on each position, in terms of percentage of all clicks. If you don’t have time to read the full article, here’s a summary of the important results from our study.

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