Many small business owners, myself included, understandingly, put our hearts and souls into our businesses which is why when we get a negative review, it can hurt us to the core. Sometimes, like every other human being out there, our tendency is to first blame the customer and say, “This is an exception,” or something else like that.
Now, is this right or wrong? It depends. Regardless, it ultimately is we, the small business owners, who are generally at fault.