Social has earned a well-established seat at the marketing table. However, executives often underestimate social’s broader value to business. As organizations look to rebuild in a post-pandemic world, it’s essential to tap into social media’s growing economic and cultural power.
In our Social Transformation Report , we partnered with Altimeter Group to survey 2,162 marketers and conduct in-depth interviews with leading brands to uncover the value organizations find when they invest in social. We got to the heart of three critical areas, which we’ll share in this post.