What’s the Problem? Do You Even Know?

I have a marketing “framework” that I use extensively with small business marketers. Part of this “framework” involves creating a Business Model Canvas for a particular product (which may also be a service).

A Business Model Canvas is a brief document that helps owners describe, design, and understand the key elements required to market, sell and deliver a product.

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photo credit: Open space in progress – afternoon at the Social Media Learning Lab via photopin (license)

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