This year, the COVID-19 pandemic has forced companies to digitize and actively engage customers on online platforms more than ever. Consequently, we firmly believe that markets will see a growing demand for online marketers and content creators. An increasing amount of companies will be looking for in-house competencies in these areas.
This year, for social networks, lots of major changes came faster than expected. The “Creator economy” is booming. Among social networks, TikTok was arguably the big winner during international lockdowns.
Now, what will happen in the future? Right now, we see three main reasons why major changes are unavoidable and that they might happen sooner than we think.