What’s the Difference Between Inbound and Outbound Marketing?

If you’ve got even the most basic understanding of marketing, you probably know that there are two common methods: inbound marketing and outbound marketing.

What’s the difference? They’re both used to bring in customers, right? Well, yes, but that’s where the similarity ends. Let’s dig in and get the lowdown on the tactics that are the hallmarks of each type of marketing, so you can decide which is best for you.

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