Last week, as part of a curriculum review inside my department, I decided to ask Twitter what it thought of marketing plans. Should I be teaching this concept?
35K views and 3K engagements later (link here: https://twitter.com/bruceclarkprof/status/1230328553981595649?s=20), I want to try to summarize some of what I learned and some of my own thinking here. I also ran a private group conversation on LinkedIN with former students of mine to talk about whether and how they use plans. I’ll call out a few people by their Twitter handles as I go along here, which does not mean they endorse my views in any way.