What Marketers Need to Know About YouTube Shorts

Did you know that the first video published on YouTube was only 18-seconds long?

Since launching in 2005, the video giant’s founders have learned time and time again that content doesn’t need to be long to engage audiences.

Now, following a five-month beta test — as well as the success of TikTok, Instagram Reels, and other viral video platforms — YouTube’s rolling out a short-form video feature of its own.

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