What is TikTok For Business & Should You Use It in Your Marketing?

Musical.ly, created in 2014, was a music sharing app whose users would share short videos of themselves lip-synching to different music snippets. The platform was among the top 100 downloaded apps for two years straight, and users posted around 13 million videos per day.

In 2018, Musical.ly was purchased by Chinese tech firm Bytedance and merged with the firm’s new app, TikTok. TikTok, like Musical.ly, is a video sharing social network where users share short clips of themselves lip-synching and dancing to trending music. It’s since expanded to house more diverse videos, like short comedy skits and how-to home improvement videos.

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