What is Relationship Marketing? The way I look at it is it’s creating a connection between salespeople, your current and past clients, and your perfect prospects.
What you’re trying to do with this type of marketing is create a conversation between two people. There are three big ideas around relationship marketing that I want to share with you today.
The first big idea is this, why do we want to do relationship marketing? Well, because it works. Businesses do not do business with other businesses, people do business with people.