What is Integrated Marketing and Why Does it Matter?

Today’s marketers are facing a fragmented challenge. With the influx of so many channels, products and markets, it is getting hard to pick which platform can work best for you. And from the consumer side, they are constantly getting desensitized by the exposure of ads everywhere.

So how can a company break through this noise?

How can a company engage with its customers without having to spend hundreds in direct marketing?

After all, not every business has the resources to spend that much on the audience. The best answer is with Integrated Marketing.

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