When approaching content marketing for your business, you often see options for free and paid models — and it can seem like that’s all there is but there’s also earned media.
With a paid approach, you’re investing in clicks and hoping they turn into sales. With a free strategy, you’re hoping your search engine optimization (SEO) and social reach are good enough to give results. Both can seem daunting and laborious, especially grouped together like that. But getting serious about your marketing means knowing the difference between earned media and other types — like shared, owned, or paid.