What is Domain Authority? How Can You Improve it? And Why Is It so Important for Your Website’s Search Engine Rank?

Anybody who owns or manages a website will understand the importance of ranking high on search engines, especially Google.

Search engines provide websites with highly-qualified visitors (somebody who is looking for a specific resolution to a specific problem). Traffic like this is invaluable and as a site owner, you should be doing all you can to appear at the very top of a searchers results.

If you’ve been hunting for ways to do this, you may have come across the term ‘Domain Authority’ (DA) and seen articles that cite how important this score is to your ranking.

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