What is a Unique Selling Proposition?

A unique selling proposition is sometimes shortened to an acronym — USP.

When your company has a USP, it’s your way of telling your customers who you are and why you’re different. That’s the “unique” part of a USP.

A customer has so many options as they’re looking for a product or service that you provide. This is your opportunity to explain why your option is the best and what your core values are. A USP is often tied to the “trademark” part of your operation. If your company offers a higher-quality, more affordable, or higher-tech solution over your competitors — then that detail typically shows up in the selling proposition.

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